A dynamic take on the first global rebrand in Nescafe's 75 year history, we launched a 360 campaign in Myanmar that started with a proper rock and roll anthem.

The campaign, Start Your Journey to Success, includes the thematic TVC, employment seminars, OOH and PR events with the on-air talent.

Though reliable metrics are hard to mine in Myanmar, initial results look promising: increased brand awareness, a boost in sales and an increase in FB fans from 15k to 75k in three months.