We shot this spot with Ter, a popular film actor and the writer of the recent Pee Mak remake. I love the way it expresses the quirky humour of the iconic candy brand in a decidedly Thai way.
Crank it up to 11 for best effect.
CARTESIAN DUALISM AS THAI WINDOW DRESSING
Is your brand more rabbit than gramophone?
THE HAND OF FATIMA
I co-wrote the script for Augusta Palmer's award-winning documentary about her father, the music critic Robert Palmer.
DON DRAPER AND JONAH PERETTI WALK INTO A BAR
I'm aware that the following question would carry more weight if issued forth from the LAMY pen of an award-winning ECD who built a working rocketship from the gilded remains of his gold lions.
They've certainly launched the careers of many deserving creatives, bolstered agency credentials and fueled illicit hookups in boutique hotels; yet it all seems a bit anachronistic in an age where everything is media and the cool kids are cracking viral algorithms.
*This post is best enjoyed in the voice of Andy Rooney.
SHANGRI-LA
I worked on this campaign at Ogilvy Singapore. The evocative tagline for Shangri-la Hotels and Resorts promises 'To embrace a stranger as one's own. It's in our nature.'
It set the tone for this multinational spot that starts in Tibet and ends at their flagship property in Maldives.
