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We shot this spot with Ter, a popular film actor and the writer of the recent Pee Mak remake. I love the way it expresses the quirky humour of the iconic candy brand in a decidedly Thai way.

Crank it up to 11 for best effect.

CARTESIAN DUALISM AS THAI WINDOW DRESSING
Is your brand more rabbit than gramophone?
THE HAND OF FATIMA
I co-wrote the script for Augusta Palmer's award-winning documentary about her father, the music critic Robert Palmer.





DON DRAPER AND JONAH PERETTI WALK INTO A BAR
I'm aware that the following question would carry more weight if issued forth from the LAMY pen of an award-winning ECD who built a working rocketship from the gilded remains of his gold lions.

Alas, it's just me wondering: Do advertising awards really matter any more?

They've certainly launched the careers of many deserving creatives, bolstered agency credentials and fueled illicit hookups in boutique hotels; yet it all seems a bit anachronistic in an age where everything is media and the cool kids are cracking viral algorithms.

Me? I'd rather land the cover of Contagious.

*This post is best enjoyed in the voice of Andy Rooney.
SHANGRI-LA
I worked on this campaign at Ogilvy Singapore. The evocative tagline for Shangri-la Hotels and Resorts promises 'To embrace a stranger as one's own. It's in our nature.'

It set the tone for this multinational spot that starts in Tibet and ends at their flagship property in Maldives.



 
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