Sometimes the best work happens with the ones that got away...
The brands that don't hire you, stayed with their AOR, and may or may not send an oblique email about how they chose and why.
The reasons why agencies lose pitches are myriad, complicated and often cloaked in the boardroom politics that rule the day. By the time the creatives find out, we've slept, reconnected with the family dog and eaten food on plates instead of styrofoam.
Are we disappointed to lose? Bitterly and always.
Are we better for having done the work? Definitely.