For Maggi Oyster Sauce's 'thick is rich' strategy, we created veggie puppets and a classic TV jingle to reinforce the RTB and create brand awareness.
And, then we launched OCCUPY STIR FRY, a three phase social campaign about stir fry ingredients on the verge of revolution.
The stakes were quite high given that word 'revolution' is punishable by Thai law!
The results after just 4 weeks:
(the Thai FMCG average is .75!)
over 5 million reach
46 million total impressions
3% click through rate
And the campaign is gaining momentum.